Job Opening: Marketing/Communications Manager
About the Foundation
Greater Worcester Community Foundation (GWCF) is central Massachusetts' leading community foundation dedicated to improving the quality of life in the region by connecting donors to high impact nonprofits and community partners. The Foundation employs its expertise and resources to address the region's most urgent needs that includes: education, youth, health, arts and culture, the environment, nonprofit effectiveness, and fostering a welcoming community for diverse populations. Our dedicated team of professionals and subject matter experts strive for high standards of performance. The GWCF is committed to building a creative and dynamic workplace.
The Marketing/Communications Manager is responsible for identifying and creating internal and external communications, managing the production and delivery of promotional and marketing materials for the Foundation, and maintaining the communications infrastructure (platforms and processes) of the Foundation. The Marketing/Communications Manager reports to the Vice President of Philanthropy and works across the organization, coordinating and ensuring consistent messaging and positioning.
- Work with the President, Vice President of Philanthropy, staff and relevant consultants to conceptualize and implement a comprehensive and strategic communications and marketing plan, in alignment with the Philanthropy Plan to help meet GWCF's goals.
- Increase GWCF's visibility as a civic leadership organization among key audiences, advance the Foundation's strategic goals and support the Foundation's development work.
- Build the profile of GWCF as a leading voice and philanthropic leader in the local community and manage a strategic marketing process.
- Transition the Department's materials to be more personal, compelling, persuasive and dynamic for multiple audiences, including donors and prospects; assist colleagues in the development of other materials and presentations.
- Develop media contacts and seek out opportunities for earned media. Author or oversee copywriting for media placements, including op-ed pieces for GWCF Board and staff leadership.
- Conceive and implement new strategies with social media and online marketing to build momentum, increase GWCF's profile, and raise funds; assemble content for social media and provide direction on its most effective use.
- Coordinate and supervise the creation of all organizational print and electronic communications; this may include promotional brochures and materials, Annual Report, quarterly newsletter, invitations to special events and calendar, marketing materials and donor/grantee surveys.
- Oversee the organization's website, ensuring that the information is timely; maintain the
- Foundation's events calendar.
- Create and maintain the Foundation's brand and style guidebook; ensure consistency with Foundation quality standards and templates, updating where necessary. Standardize and facilitate regular updates to staff resumes and bios.
- Ensure that materials are well-written and reflect highest quality communications.
- Seek out relevant industry conferences for President, Vice Presidents and program staff to speak at and/or attend as subject matter experts. Develop/refine materials used for presentations
- Create compelling, relevant, and accurate communications and digital content that will increase volunteer and donor engagement with the Foundation and build community support for GWFC's civic leadership work.
Marketing/Communications Manager Qualifications
- Exceptional interpersonal and writing skills with the ability to frame communications in a clear, concise and compelling way for multiple audiences
- Knowledge of print and electronic media production
- Bachelor's Degree in Marketing or Communications is preferred
- A minimum of 5-7 years related experience
- Proficiency with Microsoft Office; hands-on experience with web content management tools; knowledge of SEO and Google Analytics
- Demonstrates a high level of organization and ability to work on multiple projects simultaneously
- Self-starter who thrives working in a small team
- Genuine interest in philanthropy, community foundation policies and practices and commitment to the mission and goals of the Greater Worcester Community Foundation
Applicants, as well as position incumbents, who become disabled as defined under the Americans with Disabilities Act must be able to perform the essential job functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on a case by case basis.
Greater Worcester Community Foundation is committed to the principle of equal employment opportunity. Applicants for employment and employees are reviewed on their individual qualifications for a position. Under no circumstances will Greater Worcester Community Foundation discriminate against qualified persons on the basis of race, color, religious creed, retaliation, national origin, ancestry, sexual orientation, gender, gender identity/expression, disability, mental illness, genetics, choice of health insurance, marital status, age, veteran status, or any other basis prohibited under applicable law.